Restaurants never achieve that much of stardom just like hotels. But these restaurants can become key to an increased hotel revenue if proper measures are taken.
One can use following tips to achieve goals of increased revenue and reduction in costs through hotel restaurants-
Advertising for hotel guests
Biggest advantage to hotel restaurant is, that they already have guests available to serve. Hotel guests prefer to have their food at hotel restaurant which increase customer base and boost revenue.
Advertise restaurant on hotel home channels:
Run an advertisement of your hotel restaurant on hotel home channels. Whenever guests start their television, they can see this ad and know about your restaurant and what you have to offer them.
Advertise restaurant on front desk of hotel:
You can also advertise about your hotel restaurant at front desk by providing information through flyers or menu cards or restaurant special charts to the guests arriving at front desk.
Attract locals
It’s a fact that most of the standard hotel restaurant are unrecognizable because of which hotel restaurant lose their major audience that is local guests.
Get to know your customers:
Make your local customers feel special when they visit your restaurant. Try to gain information about them and use them when they visit you next time.
Have separate entry for restaurant:
Your local customers won’t like walking through the hotel lobby to reach the dining area. Remove the feeling of connectivity with hotel from the restaurant.
Promulgate your restaurant
Little promotion for every business is required to boost customer base and generate revenue through it and hotel industry is not a separate entity.
Organize events/ contests:
To promote your hotel restaurant you can organize periodic musical events, seminars, promotion event or can hold competitions to bring hotel guests as well as locals to the restaurant.
Offer take home options:
You can easily increase sales and revenue by offering take home packages to your guests and this option ends as the best way of having lunch or dinner for the travelers to take them on their journey.
Have an effective online presence
Before buying or going any place people explore about it on internet. Build an online presence of your restaurant online to attract more customers to your hotel.
Have website of your restaurant:
Create an attractive and responsive website for your hotel restaurant. Through this you can offer various online services to your customers and provide details about various delicacies and offers running in your restaurant.
Provide offers to online visitors:
Lavish your online visitors with several perks like discounts, first free meal, etc. so that you don’t lose a customer online itself. Provide him with options so that he comes to your restaurant.
