Primary goal of every business owner/ hotel operator would be to increase profits as far as possible and key drivers for attaining this goal would be revenues and costs. For hotel industry, their customers are the only way to increase revenue and profit margins.
To gain high customer base, hotel operators should make their hotels a preferred option for the travelers coming there. Provide your guests with what they want, unique ambience and try to identify areas where you can increase revenues. Following are certain tips for increasing revenues of your hotels-
Study the competition:
Analyze the level of competition and strategies your competitors are using to gain more revenue. Prepare yourself and your tactics to meet the level of competition. Check records of your hotels to see particular busy months and off-peak season for your hotel. Do partnership with businesses, art groups, and social work groups etc. to organize their events in off season. You can also run occasional offers to attract customers in non-busy season.
Interact with hotel guests personally:
Personalization is the key for having satisfied customers. Add a personal touch to all your customer and hospitality services. Whether your guests stay for a night or for a week make him feel at home. Try to greet them with their name and show interest in their talks and plans if they discuss with and give them appropriate suggestions about their travel.
Practice hotel management techniques:
Learn and practice hotel management system to create balance between the occupancy rates and room tariff. Try to manage room according to the guests arriving at your hotel. Reserve small rooms with less charge to offer low rate groups, some percentage of rooms for mid-range families or individual customers and remaining rooms with high charges for last minute arrivals and business groups.
Build loyalty:
Don’t forget about your guests once they have checked out. Mark the date and event they visited your hotel. This would help you in personalizing your marketing services. As soon your guests check out from your hotel send them a thank you note or a feedback form to check their reviews about your services.
Train your front desk staff in upselling:
Make your guests spend more, even if they have booked a low budget room coupled with discount offers. Train you staff to convince them to upgrade to better room at slightly higher rates with other amenities at the time of check in. Train your staff to respond graciously and politely if any guest decline to your upgrade option.